BYON Combat Showbiz: The Good And The Bad.
In recent years, combat sports have witnessed a unique phenomenon – the rise of influencer boxing matches. One event that has gained significant attention in Indonesia this year is BYON Combat Showbiz, created by Indonesian gamer Celloszxz, featuring the rematch of two tiktokfluencer boxer Paris Pernandes and athlete turn influence Jekson Karmela.
This article explores the fusion of TikTok influencers and the sport of boxing, shedding light on its positive and negative impacts on both the combat sports industry and the influencer landscape.
The Birth of BYON Combat Showbiz
BYON Combat Showbiz emerged as a novel concept, fusing the popularity of TikTok influencers with the competitive nature of combat sports. It started with Celloszxz's love of boxing, both in training and the sport. The event aims to capture the attention of younger audiences, who are highly engaged on social media platforms like TikTok & Youtube.
Increased Audience Engagement: Influencer boxing events, such as BYON Combat Showbiz, has attracted many viewers, many of whom previously needed to be more interested in traditional boxing. This increased engagement has introduced a new demographic to the sport and revitalized interest in combat sports.
Financial Opportunities: Influencer boxing events have proven lucrative for all involved parties. TikTok influencers, who already have a massive following, leverage their fan base to secure lucrative sponsorship deals and earn substantial paydays. Promoters and venues also benefit from the increased ticket sales and pay-per-view purchases generated by the influencer's fan base.
Exposure for Combat Sports: The fusion of TikTok influencers and boxing has exposed combat sports to an entirely new audience. This exposure helps break down stereotypes surrounding the sport. It encourages people who may not have considered boxing as entertainment or physical activity to engage in it.
Dilution of Skill and Authenticity: Some critics argue that influencer boxing events, like BYON Combat Showbiz, undermine the skill and authenticity associated with professional boxing. The matches often involve individuals who lack formal training or experience in the sport, leading to matches that are perceived as less competitive and, at times, need more technical proficiency.
Potential for Exploitation: There are concerns that promoters, who prioritize profits over the well-being of the fighters, could take advantage of influencers participating in boxing matches. Insufficient training, inadequate medical supervision, and a focus on generating hype rather than ensuring a safe and fair competition can increase risks for the influencers involved.
Reduced Integrity of the Sport: Critics argue that influencer boxing events can diminish the credibility and integrity of combat sports. These events are often seen as a spectacle or entertainment rather than a serious athletic competition. This perception can undermine the reputation and long-standing traditions associated with boxing.
The BYON Combat Showbiz event represents the intersection of TikTok influencers and the boxing world, creating a unique form of entertainment that garners attention from a broad audience. While it has brought numerous positive outcomes, including increased engagement and exposure to combat sports, there are also negative aspects to consider. The potential dilution of skill, the risk of exploitation, and the compromised integrity of the sport raise essential questions about the long-term impact of influencer boxing. As the phenomenon continues to evolve, striking a balance between entertainment value and maintaining the authenticity of combat sports remains crucial.