Is Streaming the Future of Combat Sports?

Combat sports are no stranger to evolution, and in 2025, the industry seems to be embracing a new frontier—streaming. With the UFC reportedly seeking a staggering $1 billion per year for its new broadcasting deal and WWE making waves on Netflix, it’s clear the landscape is shifting. Add in the buzz around big-ticket pay-per-views like Jake Paul vs. Mike Tyson, and it’s safe to say combat sports are carving out a significant space in the streaming world.

The UFC, long associated with ESPN, is now considering multiple platforms for its events as its current deal approaches expiration. Since signing with ESPN in 2018, the UFC has enjoyed a $1.5 billion contract for domestic broadcast rights. Now, it’s aiming for more than double that amount, exploring options with heavyweights like Netflix, Amazon, and YouTube. Dana White, UFC’s CEO, hinted at a multi-platform future similar to the NFL and NBA, where events are divided among various broadcasters.

Why is this significant? Streaming offers unparalleled flexibility for fans. No more worrying about traditional TV schedules—you can watch live fights or catch up whenever you want. Plus, platforms like Netflix and Amazon bring a global reach, exposing the sport to a broader audience.

Speaking of Netflix, WWE has already cracked the code. Their $5 billion, 10-year deal with Netflix proves live sports and streaming can coexist successfully. The WWE deal not only secures consistent revenue but also expands its audience through Netflix’s massive global platform. This bold move is setting a precedent that other combat sports organizations, including the UFC, are likely watching closely.

The pay-per-view market is also thriving in this new streaming era. Jake Paul vs. Mike Tyson, a fight that initially raised eyebrows, turned into a must-watch event. Fans flocked to the pay-per-view to witness the YouTube star turned boxer take on one of boxing’s legends. It wasn’t just about the fight—it was about accessibility. Streaming made it easy for fans worldwide to tune in, reinforcing the value of digital platforms for high-profile matchups.

But what does this mean for the future? Streaming isn’t just about convenience; it’s about creating a more immersive experience. Imagine integrating interactive features like live fan polls, exclusive behind-the-scenes content, or real-time stats during fights. Platforms like Netflix and Amazon have the infrastructure to make this a reality, enhancing the way fans engage with combat sports.

There’s also the financial aspect. Streaming deals bring in consistent revenue for promotions, allowing them to invest more in fighters, events, and marketing. This means better-quality fights and more opportunities for athletes to shine. For fans, it’s a win-win: easier access to events and improved content.

Streaming is not just the future of combat sports—it’s happening now. From the UFC’s billion-dollar ambitions to WWE’s groundbreaking Netflix deal, the industry is adapting to meet the demands of a digital-first world. For fans and fighters alike, it’s an exciting time to be part of the action. The question is no longer if streaming will dominate combat sports, but how soon it will become the norm.